Mumbai, October 21, 2016: Zoya, The Exquisite Diamond Boutique from the House of Tata, launched its newest collection – ‘Krsna’ over a special evening in collaboration with Sunaina Anand, Director, Art Alive Gallery at Zoya flagship boutique at Khar Linking Road. The selected soiree curated by Sunaina, juxtaposed distinctive art pieces and sculptures against an array of beautiful Krsna inspired jewellery by Zoya. Zoya’s collection of exquisite Krsna jewellery was inspired by Indian mythology and Zoya’s strong philosophy that lies within its inherent DNA of unique inspiration and master craftsmanship.
The launch was to celebrate creativity and finesse, while striking an emotional and artistic chord with like-minded individuals who appreciate and value fine jewellery, art, music and culture. The guests were delighted with the sumptuous display of Zoya’s Krsna collection, a perfect amalgamation of jewellery with art and sculptures. The astonishing evening ended with a fantastic fusion performance of Ballet and Kathak.
As the name suggests, Krsna by Zoya, captures the popular legends that surround this beloved deity. The statement pieces feature the picturesque images of the Crown of Krishna – the peacock feather, the matki, bansuri, iconic chariots, Govardhan Parvat; his divine love for Radha, Sudarshan Chakra and the Geeta Updesh; crafted in gorgeous enamel work with exquisite polkis, diamonds and precious stones.
Krsna collection is an ideal combination of technology, unique art and tradition. The craft palette features the technique of painting enamel along with Champlevé enamel in its rich Indian avatar and partaj engraving along with glittering polki in 24 carat kundan setting. Each technology spectrum entails intricate painting, first designed on a tablet with a stylus, computer aided manufacturing, rapid proto typing, gold casting and modern diamond setting, executed by master craftsmen at Zoya.
Each piece has hand-painted enamel strokes which are not only delicate but artistically crafted to showcase the exquisite nature of this collection. With Zoya’s signature master craftsmanship, the collection witnesses a gamut of vibrant colours such as turquoise, varied hues of blue and emerald greens.
Mr. Sandeep Kulhalli, Sr. Vice President – Retail & Marketing, Titan Company Ltd., says, “Krsna is a very special collection for Zoya this season, due to the new techniques used in the craftsmanship of the jewellery. The compendium is an interesting work of art that combines heritage and style, exuding an eclectic fusion of traditional and modern aspects. The evening unveils a unique blend of fine jewellery pieces and showcases it through paintings that truly exemplify Zoya’s trademark unwavering attention to craftsmanship, art and design.”
Shares Sangeeta Dewan, Principal Designer, Zoya, “It has been a fantastic experience working on this collection. The theme itself is so inspiring and has a lot of potential for great design ideas to develop. We have also used rare techniques of painting enamel along with partaj to create exclusive, never seen before designs. This is truly a very unique collection in terms of design as well as its workmanship.”
The art exhibition will be open to visitors till 30th October at the Zoya boutique – 369, Khar Linking Road, Khar West, Mumbai – 400052.
Available at Zoya boutiques – Mumbai & New Delhi
Can visit www.zoya.in for more details.